About Emily
“MY MISSION IS TO MAKE EFFECTIVE WEBSITE & BRANDING STRATEGIES ACCESSIBLE FOR ALL BUSINESS OWNERS..I HELP CLIENTS BE SEEN & HEARD.”You didn't start your business to spend your evenings staring at a website that doesn't feel like you.
You started it because you're good at what you do. You have something real to offer. But somewhere between the work itself and trying to explain it online, something gets lost. The website looks a bit generic. The words don't quite land. And every time you think about fixing it, you don't know where to start, so it goes back on the list.
That's exactly where I come in.
I'm Emily, and I help service-based businesses show up online in a way that actually reflects their quality.
Not with templates that could belong to anyone. Not with jargon that takes three paragraphs to say one thing. But with a clear story, a confident brand, and a Squarespace website that works as hard as you do, one that makes your ideal client think: yes, this is exactly who I've been looking for.
I built Blue Fern Consult because I kept seeing the same problem. Talented people, coaches, consultants, creatives, specialists, underselling themselves online, not because their work wasn't good enough, but because nobody had helped them find the words and the look that matched their expertise.
That's the gap I close.
Using the StoryBrand framework, I put your client at the centre of everything. Their problem. Their journey. Their win. And I position you as the expert guide who gets them there, with strategy, brand identity, and copy all woven together, not bolted on as afterthoughts.
The result? A website that makes sense to the right people. That builds trust before you've even had a conversation. That turns browsers into enquiries.
I started my own business in 2018, running terrarium workshops, which I found incredibly rewarding. But when the pandemic changed everything, I decided on a shift of direction which took me back to my roots, focusing on helping other small businesses succeed.
Now I get to spend my days doing what I love: helping clients find their voice online, stand out from the crowd and reap the rewards their business deserves.
I live in Surrey with my partner, our two sons and a variety of pets. When I’m not working or with my family, I can usually be found on a tennis court…
If you’re ready to elevate your website and marketing, let’s chat - I’d love to help you make it happen!
Client Feedback
“Before the project started, I felt overwhelmed with running my website and marketing - I didn’t know how to move forward.
Emily quickly identified a plan to create a website that would support my business, and one that works! I have been delighted with the service provided, thank you.”
“I needed to grow my sales and branch out of social media selling. Emily turned my many creative ideas into a beautiful E-commerce website that has transformed my business.
From clever design features, colours, font suggestions, to well written copy, Emily really is the whole package.”
“Emily was professional, efficient and concise. She understood immediately the kind of look I wanted for my website.
Additional edits were done incredibly promptly and guidance throughout the process was impeccable. I cannot recommend Emily highly enough.”