Why Your Website Photos
Aren’t Working
(And What to Do Instead)
Most branding photos are designed to be liked, but the useful ones are designed to be used, and that difference is where a lot of websites fall apart.
Often small business owners don’t struggle to get photos, they struggle to use them. They’ve invested in a branding photoshoot and have a folder of images, but when it comes to building or updating their website, something doesn’t quite fit, so the photos get used randomly or not at all. It’s a mismatch between what the images were made for and what the website actually needs
What’s in it For Me as a Collaborator?
I'm equally invested in making this reciprocal. Whether that's warm introductions to the right clients, a mention to my network, or something else that works better for you, I'm open. Let's talk and see if we align.
There's also a practical case worth making: if your client's website is optimised and ready to convert, it puts all your hard work into action. Every digital marketing road leads back to a solid web presence. The better their site, the more visible your results will be.
And honestly? I'm a genuine person who offers value-driven services for my clients and collaborators. I want the best for the people around me - clients, contacts, collaborators, and authentic business owners.
Who I Help
My clients are typically service-based business owners such as coaches, consultants, therapists, creatives, and specialists of all kinds. They're often founders or small teams, and they share a common thread: they're good at what they do, but their website hasn't kept pace with where they are now.
Sometimes they're just starting out and want to do it properly from day one. Sometimes they've been in business a while and have outgrown a DIY site or a template someone threw together years ago. Sometimes they've just gone through a rebrand, a niche shift, or a confidence shift. Everything has levelled up except their online presence.
They're ready to invest and not looking for the cheapest option. And they want someone who gets the whole picture - the strategy, the story, and the design.
If that sounds like someone in your world, they're probably a good fit.
How I Work & What it Costs
All projects follow the same clear process: a free discovery call to understand your client's business and goals, followed by a tailored proposal covering scope, timeline, and investment. A 50% deposit secures their place in the diary, and from there I handle the build, keeping clients involved at the right stages without it becoming another thing on their plate. Launch comes with a full handover so they're confident managing the site from day one.
Projects fall into three packages depending on scope:
Seed Site from £995
For businesses that need a professional presence without the complexity. One beautifully considered page that looks the part and gives them a solid foundation to grow from. Branding and copywriting add-ons available.
Smart Start from £1,995
The most popular choice. A bespoke multi-page site built to attract the right clients and convert them with considered strategy, copy, and design aligned so nothing gets lost between the brief and the build.
Signature Site from £4,500
For businesses with a more complex brief. Multi-page, multi-layered, and built to do a lot of heavy lifting. Includes in-depth branding within the project. Strategy, copywriting, and design all handled from the ground up.
A Note From Emily
I'm Emily, founder of Blue Fern Consult.
I started Blue Fern because I kept seeing the same thing: brilliant, committed business owners losing out to competitors simply because their website didn't reflect the quality of what they did. The work was great, but the website just didn't show it and in the eyes of a potential client, that gap matters.
I wanted to fix that. Not just with better design, but with clarity. The kind that comes from understanding who you're talking to, what they need to hear, and how to say it.
Client Feedback
“Before the project started, I felt overwhelmed with running my website and marketing - I didn’t know how to move forward.
Emily quickly identified a plan to create a website that would support my business, and one that works! I have been delighted with the service provided, thank you.”
“I needed to grow my sales and branch out of social media selling. Emily turned my many creative ideas into a beautiful E-commerce website that has transformed my business.
From clever design features, colours, font suggestions, to well written copy, Emily really is the whole package.”
“Emily was professional, efficient and concise. She understood immediately the kind of look I wanted for my website.
Additional edits were done incredibly promptly and guidance throughout the process was impeccable. I cannot recommend Emily highly enough.”