Blue Fern Signature Site
Squarespace Web Design Package
For Emerging Brands & Established Businesses
You need a strategic website that positions you as the authority, communicates your value clearly and turns browsers into buyers.
The Blue Fern Signature Site gives you exactly that: a comprehensive, brand-aligned website built on proven marketing principles, with messaging that connects and design that converts.
What’s Included?
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We start with in-depth discovery sessions to clarify your brand positioning, ideal client and core message. Using a proven framework, we'll craft messaging that cuts through the noise and speaks directly to what your customers actually need.
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Your visual identity gets the attention it deserves. We'll refine your existing branding or create fresh elements including logo adjustments, colour palette, typography system or tone of voice guidelines. Ensuring everything feels cohesive and professional.
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A custom-designed, mobile-optimised Squarespace site (typically 6-8 pages) that showcases your business beautifully. Clean layouts, intuitive navigation and strategic calls-to-action guide visitors toward becoming clients.
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Every word is crafted with intention. From your homepage hero, to your about page story, to your service descriptions, I write conversion-focused copy that sounds like you and resonates with your ideal clients.
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Your site is built with search visibility in mind. Optimised for both traditional search engines and AI-powered solutions. Strategic design elements encourage action, whether that's booking a call, making a purchase or getting in touch.
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You'll receive hands-on training so you feel confident managing your site, plus 30 days of post-launch support for any tweaks, questions or adjustments you need.
Investment
Your project cost will vary depending on your specific brand needs, but pricing starts at £3,500.
Need a little more?
Flexible Add-Ons Based on Your Needs
Every business is different. During discovery, we'll identify what else might serve your goals:
Custom CSS for refined design details that sets your site apart from the rest
E-commerce integration for product sales
Advanced functionality (booking systems, member areas, contact forms)
Extended page count for complex service offerings
Photography direction or content creation support
Full brand identity buildout for new businesses starting from scratch
Most projects run slightly differently, and that's exactly how it should be. Together, we will scope your project to match your specific requirements, not force you into a rigid template.
This Package is Perfect For:
Service-based businesses ready to elevate their online presence
Established companies with complex offerings that need clear communication
Brands outgrowing their DIY or dated websites
Business owners who want both visual polish AND strategic messaging that converts
Why Squarespace?
Most website building platforms need you to choose between strategy, beautiful design or ease of use. Squarespace seamlessly blends all three..
Its ‘all in one platform’ allows us to create premium and fully customisable websites, making it easy for anyone to manage when the project is complete. You can take full control of your website, update and add new features without the need to pay someone to manage it for you.
Your website is the heart of your brand |
It’s where your customers go to learn more about you |
Let’s make it reflect your expertise & business at its best |
Your website is the heart of your brand | It’s where your customers go to learn more about you | Let’s make it reflect your expertise & business at its best |
The Process
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Let's get to know each other!
To get the ball rolling, I will ask you to complete my discovery form and we'll schedule a zoom call. This will give me an insight into your business and requirements for the project.
From there I will the send a proposal of work for approval. If you choose to go ahead, I will ask you to secure your project in my diary with a 50% deposit.
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Building on the shared discovery information, we will delve deeper into your project strategy and identify any gaps of information that haven't already been covered. You will have your own client portal to upload content for the project.
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Once we have completed steps 1 & 2, I will create a homepage design concept for your perusal. If you're happy with it aesthetically and functionally, the remaining pages will then be built.
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The final phase of the project will be going over last minute revisions, connecting to your chosen Squarespace subscription and make sure everything is in place.
Once everyone is happy, we will arrange the final project payment of 50% and then we can press LIVE and launch your new website!
FAQs
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Squarespace is one of the leading Content Web Platforms globally, with exceptional customer service. We have chosen to use this platform because, not only does it have all the tools needed to create stunning and effective sites, but it has a very simple interface, making it suitable for anyone to use.
This means I can keep costs down for clients who want to run their own site, post-launch. We do offer maintenance support for those who would like it. Squarespace is highly secure and fully managed, meaning updates are automatic and without disruption.
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Basically, all packages are fully bespoke to the individual client. We will spend time during the discovery phase ensuring we are scoping and cultivating the right project. This will allow us to create a high-calibre website that matches your requirements and enhances your business. This is a value-driven business so packages are comprehensive and include everything you need, whilst keeping costs down. Most of our work is through referrals. Please do get in touch for an informal chat, if you’d like to know more.
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Yes! I can create content / copywriting and would be delighted to help you with this. Whether it’s copy editing existing wording, or starting from the ground up, we can discuss it during the discovery phase and incorporate into the project, where appropriate.
Regarding images, I have photographer contacts we can recommend, and can put you in touch with them to discuss your requirements. We would then work closely with them during the project, for continuity. There are also a number of stock libraries, both free and paid, of high quality images that can help if needed.
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Generally for this package 3-4 weeks is allocated. Gathering and creating content is the first phase of the project, ahead of the design.
Once I have all I need from you the client, we generally allow 2 weeks build time. We will agree a start date with you early on, if this helps you, so you can plan timings your end.
We can also schedule projects in advance, so there’s complete flexibility.
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Once we have completed an initial discovery call, I will put together a proposal of work, which will include timescales and costs. Then, if you would like to proceed, there will be 50% deposit payment to secure your start date, and then the remaining 50% on design completion just ahead of going live.
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I have a number of clients who would be more than happy to briefly chat about the success of their project with Blue Fern Consult. Please enquire and we can set this up.
Client Feedback
“Before the project started, I felt overwhelmed with running my website and marketing - I didn’t know how to move forward.
Emily quickly identified a plan to create a website that would support my business, and one that works! I have been delighted with the service provided, thank you.”
“I needed to grow my sales and branch out of social media selling. Emily turned my many creative ideas into a beautiful E-commerce website that has transformed my business.
From clever design features, colours, font suggestions, to well written copy, Emily really is the whole package.”
“Emily was professional, efficient and concise. She understood immediately the kind of look I wanted for my website.
Additional edits were done incredibly promptly and guidance throughout the process was impeccable. I cannot recommend Emily highly enough.”