BRANDING

ENCOMPASSING | EXPRESSIVE | MEANINGFUL

WHAT WE OFFER

In simple terms, Branding is the ‘personality’ of your business. It is no longer a concept reserved for large corporations, with access to large budgets and high-end marketing agencies. It is relevant and accessible for all businesses.

Contemporary branding delves deeper than just a company’s logo or a colour palette. It is the representation of its values, beliefs and professional philosophy. It is the entire identity of a business.

Crafted and implemented correctly, it can hugely contribute to the growth and success of your business. It will build trust and loyalty with your audience - crucial for staying one step ahead of your competitors.

We will help you define and maximise your branding strategy, to ensure your business stands out and gets the right attention, for the right reasons. We offer flexible solutions, from a 1hr zoom consultation session, to a full-scale branding project, including logos, tone of voice, wording and content.

SERVICES INCLUDE

  • Branding consultation & assessment of requirements

  • Logo creation

  • Colour palette creation

  • Typography

  • Tone of voice

  • Aligning all elements of branding to be cohesive & inline with company goals

  • Micro branding projects, fine-tuning existing branding segments & defining brand strategy

FAQs

  • Branding is the personality of your business and it affects how your clients feel and perceive your products and services. These days, it is far more than just a logo, tagline and colour palette, and it is relevant to every company, regardless of size.

    If you care about how your customers feel when they visit your website, or interact with you company in any way, then a branding strategy is going to help your business.

  • Not all companies need to outsource their branding, but if you’re unsure how structured yours is, then it could be worth chatting it over. Hiring a branding advisor can help you look at your business with a fresh view & help align your branding elements to portray your business in a profession and efficient manner.

  • We generally start with an initial discovery call (phone or zoom), where we discuss your requirements to ascertain what is needed. From there, we will put together a draft proposal of work, for your perusal. If you choose to work with us, we will then finalise the proposal and set deadlines and dates for the work to be completed.

  • Once we have all we need from you the client, we generally allow 2-4 weeks to create the first draft of the project. Where needed and possible, we will expedite this time frame for smaller projects. We will agree a start date and deadline at the outset.

  • Once we have completed an initial discovery call, we will put together a proposal of work, which will include timescales and costs. Then, if you would like to proceed, we ask for 50% of project cost in advance, to secure your start date, and then the remaining 50% on completion.

  • We have a number of clients who would be more than happy to briefly chat about the success of their project with Blue Fern Consult. Please enquire and we can set this up.