New Moon Mill Wellness | Web Design & Brand Messaging
“I really enjoyed building my website with Emily. She was patient and went at my pace, listening to what inspired me.
I have a beautiful and stylish website I’m proud of.”

The Brief
For this launch, the client needed a brand new e-commerce website to introduce their wellness business. They had some brand elements in place, including logo, colour palette and typograph.
Blue Fern assisted with strategic guidance around tone of voice, mission statement and ethical positioning to bring the non‑visual aspects of their brand to life.
The client was also supported in curating a carefully considered image library that reflected the quality and essence of their offering. We combined selected stock photography with images from their existing collection to showcase the business’s beautiful setting and its rich historical background.
Client Feedback
“Before the project started, I felt overwhelmed with running my website and marketing - I didn’t know how to move forward.
Emily quickly identified a plan to create a website that would support my business, and one that works! I have been delighted with the service provided, thank you.”
“I needed to grow my sales and branch out of social media selling. Emily turned my many creative ideas into a beautiful E-commerce website that has transformed my business.
From clever design features, colours, font suggestions, to well written copy, Emily really is the whole package.”
“Emily was professional, efficient and concise. She understood immediately the kind of look I wanted for my website.
Additional edits were done incredibly promptly and guidance throughout the process was impeccable. I cannot recommend Emily highly enough.”